There’s a very important ratio of selling to storytelling that you should always remember for your small business blog: a good rule of thumb is that only ONE out of every TEN posts should be overtly selling something.
But that doesn’t mean you can’t support your products with every single post you write.
Here’s the difference: A blog post that’s supporting my sales is creating that know, like and trust factor with my readers. It might mention a product or service I sell, but the product is not the main drive of the post. The post is offering up new information that’s valuable to my readers—and if it relates to my product or service (as it totally should), it’s also valuable to me.
This week’s blogspiration is to write a post that supports your slowest selling product right now. There are tons of ways to do this. You might:
- Post a testimonial from someone who got amazing results
- Talk about an unusual way to use your product—if you have a client talk about the unusual way THEY use it, even better
- Post a case study of how a client uses your product or service
- Describe the manufacturing process of a product, or interesting stories about the source materials
- Tell the story of the personal challenge or aha moment that led you to offer this product or service
- Or, if all else fails, offer a discount or flash sale—NOTE: this one is straight up selling, so use sparingly!
Remind people about your product or service, and don’t be surprised if you see a little uptick in orders.
Got questions? Got a product you’d like to pimp? Let me know in the comments below!