In my other writing life as a restaurant reviewer, I spend a lot of time writing sentences like:
I decided to go for the gusto and sample three of their Mexico-City-style tacos: the carne asada served with pico de gallo and cotija; the chile lime shrimp served with a pickled cabbage slaw and a tomato pasilla chile salsa that had a pleasant kick; and the pork carnitas taco dressed in tomatillo salsa and cotija.
…and looking for synonyms for the word “delicious.”
But I discovered that when I started writing sentences more like …
I pulled up the Google Analytics for my food website this morning, and to my surprise, I found that Pinterest beat out Facebook last month for referring traffic to my site.
That’s a big deal, especially for a small business like me. Here’s …
Lots of small business owners have heard that they ought to have a blog to keep readers (aka: potential customers) coming back to their website and keep their business top of mind.
But too many take the plunge into blogging without ever asking themselves: who am I blogging …
Does your small business need a blog? According to Bloomberg Business Week the answer is probably yes. But the more important question might be, are you ready to commit to a small business blog? Ask yourself these questions to find out:
Are you ready for the responsibility of a blog?
Starting a blog is a bit like adopting a pet: you have to really be ready for the ongoing responsibility of its care and upkeep. A blog that hasn’t been updated in six months or a year will turn off a potential customer faster than …