Restaurant Reviews, Shrimp Tacos, and Blogging

In my other writing life as a restaurant reviewer, I spend a lot of time writing sentences like:

I decided to go for the gusto and sample three of their Mexico-City-style tacos: the carne asada served with pico de gallo and cotija; the chile lime shrimp served with a pickled cabbage slaw and a tomato pasilla chile salsa that had a pleasant kick; and the pork carnitas taco dressed in tomatillo salsa and cotija.

…and looking for synonyms for the word “delicious.”

But I discovered that when I started writing sentences more like …

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The Number One Mistake Small Business Bloggers Make

Lots of small business owners have heard that they ought to have a blog to keep readers (aka: potential customers) coming back to their website and keep their business top of mind.

But too many take the plunge into blogging without ever asking themselves: who am I blogging …

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