There was no reason why the editors needed to publish her article right now.
What her article needed was something to keep it timely.
Take a look at your favorite magazine or news site and see what’s happening in the news. Is there a way you could use one of those headlines as a jumping off point for a timely blog post? Take a look at these examples:
If you don’t see a headline you can use today, don’t fret; just keep your eyes open. I heard a fascinating piece on the radio a couple of weeks ago, and was able to send a link to the story to one of my clients as inspiration for a blog post.
You can also think about what’s going on in general: write about the season or an upcoming holiday—even a weird one. It doesn’t even have to be a news story, as long as it’s something that’s in the social consciousness.
Need some help coming up with an idea? Leave a comment and we’ll help you with some blogstorming!