Last week, I saw an open letter published on Huffington Post from a website I used to write for addressed to Facebook.
Facebook had, without warning or announcement, completely shut down their business page. And this company’s entire business model is predicated on driving traffic from Facebook (and other sources) to their website. More often than not, they paid for the privilege of reaching their fans and followers with their content.
And then one day, Facebook pulled the rug out from under them and said, “Nope.”
All the posts on their page disappeared. Fans trying to independently share their content on Facebook were told it was “inappropriate.” In short, they were almost completely blocked from sharing on Facebook’s stage.
(I don’t know the end of this story as to why they got shut down or what happens next, but it remains a cautionary tale!)
Here’re the sad facts:
- It’s not 2005 any more.
- Very few people are going to “just find” your blog via Google (without a serious SEO strategy).
- Your “organic reach” on Facebook is laughable, and Twitter, Pinterest, and Instagram are all set to follow in the big FB’s footsteps. Plus, any one of them could take away your audience at any time.
- Leads and opt-ins from guest posts are WAAAAAY down (and too much guest posting, 2005-style, can even get you penalized by Google).
Frankly, the strategies we all used to use to promote our blogs are becoming woefully out of date.
If you’re still relying on organic search or social traffic to promote your blog posts, you are behind the times. And your traffic probably shows it.
But what’s the alternative? How do you efficiently and effectively drive traffic to your blog in 2016?
It’s all about borrowing a stage.Continue Reading