Category Archives: Social Media

Harnessing the Power of Microcontent for Your Blog

Harnessing the Power of Microcontent for Your Blog

Let’s face it: blogging isn’t just about blogging any more.

If your weekly blogging plan ends with publishing the blog post — and maybe sharing it to Facebook and Twitter — you’re no longer even keeping up with the competition. You’re falling way behind.

Social media dominates the marketing conversation in almost every field, and should be an integral part of your content marketing strategy.

But with everything else you have to do, how can you possibly also be expected to play big in the social media field?

The answer is a microcontent strategy.

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The Hierarchy of Audiences in Content Marketing

I used to be bothered by the fact that the number of followers I have on social media and the number of subscribers I have to my email list weren’t the same. Now it doesn’t bother me at all, because I’ve realized they’re two entirely different audiences, engaging with me at two entirely different levels. Last week…Continue Reading

The Other 80 Percent: Publicity Strategies for Blogs

The Other 80 Percent: Publicity Strategies for Blogs

You’ve written an amazing blog post.  I mean, it’s maybe some of the most epic stuff you’ve ever written. You made yourself cry. This blog post is literally going to change the world of anyone who reads it. You hit publish. Nothing happens.  For days.  Digital crickets. “Is it me?” you wonder as you try not…Continue Reading