Many times, when I mention the idea of creating content upgrades to a client, I get a little pushback right off the bat.
They love the idea of getting more leads, being able to segment their list by interest, and even providing more value to their readers…
…but what they don’t love is the idea of how much extra time and effort they think it will take.
The thing that I always want to help them understand, is how much value those content upgrades will provide for their business — not just their …