Category Archives: Marketing

Relationships are the Key to Influencer Marketing

Relationships are the Key to Influencer Marketing

I had a real mindset shift in how I think about influencer marketing recently. See, I bet many of you feel a little awkward or embarrassed or nervous about influencer marketing because it involves asking a big shot (aka: someone you totally admire in your field) to read and recommend your stuff. And it feels……Continue Reading

Is Your Blog Promotion Strategy Stuck in the Dark Ages?

Is Your Blog Promotion Strategy Stuck in the Dark Ages?

Last week, I saw an open letter published on Huffington Post from a website I used to write for addressed to Facebook.  Facebook had, without warning or announcement, completely shut down their business page. And this company’s entire business model is predicated on driving traffic from Facebook (and other sources) to their website. More often than not,…Continue Reading