Category Archives: Marketing

Demystifying Content Marketing with a Step-by-Step System

Demystifying Content Marketing with a Step-by-Step System

Content marketing can be confusing. There are a zillion tools, a zillion tips, a zillion ways to create content to spread your marketing message, and it all falls under the umbrella of content marketing. All the options alone can seem daunting. But it doesn’t have to be.

What you need is a plan.

A system. A checklist that you follow for every single piece of content you make. And it doesn’t have to be complicated or terribly time consuming.

So I’m going to let you in on a secret. I’m going to share with you my plan. And it may not be ground-breaking, lightening-in-a-bottle genius, but it may demystify a few things about content marketing for you, and put your own plan within reach.

Crafting the plan.

This plan started coming together in my mind almost 3 years ago as I launched into this business, and it’s evolved a lot since then, but these bones that I set down as far back as June of 2014 haven’t changed.

There are a lot of details to think about in a smart content marketing strategy, but this is the beginning.  This is the beginning of sanity and success when it comes to content marketing.

This is also the beginning of Essentialist blogging: creating less, but better content. Continue Reading

The Scary Side of Content Promotion

The Scary Side of Content Promotion

Promotion can be scary. Not scary like creepy clowns jumping out of the woods at you scary, but scary like… What if I ask this big shot to promote me, and they say no…? What if I spend all this time and energy promoting and still no one shows up…? What if people DO show…Continue Reading

Relationships are the Key to Influencer Marketing

Relationships are the Key to Influencer Marketing

I had a real mindset shift in how I think about influencer marketing recently. See, I bet many of you feel a little awkward or embarrassed or nervous about influencer marketing because it involves asking a big shot (aka: someone you totally admire in your field) to read and recommend your stuff. And it feels……Continue Reading