Category Archives: Marketing

What IS Content Marketing, Anyway?

What IS Content Marketing, Anyway?

One of the biggest mistakes I see business owners make when blogging for their business is confusing blogging with a content marketing strategy.

It’s true that the two are inseparably related, but they’re also different, and it’s an important distinction that too many business owners don’t make.

Knowing the difference means the difference between a business blog that gets nothing but “digital crickets” and one that reaches all the right readers at the right time, generates leads for your business, and ultimately makes you more money.

Continue Reading

The Scary Side of Content Promotion

The Scary Side of Content Promotion

Promotion can be scary. Not scary like creepy clowns jumping out of the woods at you scary, but scary like… What if I ask this big shot to promote me, and they say no…? What if I spend all this time and energy promoting and still no one shows up…? What if people DO show…Continue Reading