I talk a lot on this blog about how to create content that actually makes an impact for your business. But once you’ve been blogging for a while, how can you tell whether or not your new strategy is working for you?
You could go with your gut, but a smarter way would be to actually look at the numbers.
The best way to get a 30,000 foot view of how your content is doing is to conduct a blog audit — and it’s not as hard or complicated as it …