How to Conduct a Blog Content Audit

I talk a lot on this blog about how to create content that actually makes an impact for your business. But once you’ve been blogging for a while, how can you tell whether or not your new strategy is working for you?

You could go with your gut, but a smarter way would be to actually look at the numbers.

The best way to get a 30,000 foot view of how your content is doing is to conduct a blog audit — and it’s not as hard or complicated as it …

Read More

what a copywriter is not

What a Copywriter is Not

WARNING: RANT AHEAD! POTENTIALLY UNPOPULAR OPINIONS! PROCEED AT YOUR OWN RISK!!

This is a Public Service Announcement:

Your copywriter is not a business …

Read More

Finding Your Flow With Cailen Ascher

Recently, in one of my Facebook groups, somebody asked me how I get so much done, and it really made me pause.  

Because, the thing is, I don’t really feel like I get that much done. OK, some days are better than others! But I’ve often thought of myself as being at a disadvantage in the business world because I only work part time — about 20 hours a week.

Turns out, that’s actually one of my biggest advantages!

Because I’m pretty good about buckling down and doing the work in the …

Read More

Become authority business planning

How to Become an Authority in the Digital Age

Last week, I got an email from a follower with some questions about whether Content Intelligence Academy was right for her. But here’s what struck me about her email:

I’m just starting a new business, in a field where I have no experience or authority!! It’s just something I’ve dreamed of for years, and so I’m at the beginning of my journey. […] The point is, do you think your course can help me with this or should I wait until I actually have some authority to blog about this?

I wanted …

Read More