Category Archives: Find Your Voice

Case Study: Sara Berkes’ Codebook

Case Study: Sara Berkes’ Codebook

One of the first people who decided to go through the Voice Identification Process with me was the lovely Sara Berkes of Sara Berkes Creative. I met Sara in the Quiet Power Strategy program and she’s in the process of rebranding her website, so when she reached out to ask if I was offering the…Continue Reading

What Do Your Words Say About You? The Science of Brand Voice

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Your words matter. In business — especially online — people get to know us first by what we say. They generate a first impression of us almost immediately.  And if your words aren’t conveying what you want them to, the results can be devastating. But this isn’t just my opinion; the way words affect us…Continue Reading

Why Do You Need a Brand Voice Style Guide?

Why Do You Need a Brand Voice Style Guide?

In a recent interview, I was asked about the bottom line of having a brand voice: How does defining our voice make us money? It’s a good question. I’m a big believer that you shouldn’t be doing things in business just because somebody else says so. You shouldn’t be blogging if you don’t know why…Continue Reading