Last week, I talked about some of the trends I see in promotion, and one of the big ones is influencer marketing.
It’s something that we see a lot of advice to do it — but what is influencer marketing and how the heck do you actually do it?
I’ve created a free spreadsheet you can download to keep track of your influencer research and outreach. Just join our free resource library to grab it and then follow …
I was doing my books this week, and I stumbled across a startling figure (startling for me anyway):
My content has earned my business more than $23,000 in the first half of 2016.
To me, that’s an amazing figure. That’s more than this business earned in the first year of its inception. If this rate continues apace, I’ll earn more from content this year than I made at my last full-time job.
(To be clear: this is what I’ve earned apart from my 1:1 work, because I don’t really use content to drive sales …
I’ve never been much of a numbers gal. Humanities, that’s always been my thing.
But my mentor, Tara Gentile, is fond of asking us: If you’re not measuring it, how do you know if it’s working?
Errrrr…. Um…. Yeah. Good point.
So, to end the year on the right foot, I’m conducting a content audit. Basically, it’s a look back at what worked (and what didn’t) with my content this year — and then a plan for what to do next year.
And since I’m going to the trouble of doing …
Maybe it’s just me, but I feel like there are a lot of programs out there that tell you what you “should” do — but that don’t seem to line up with what the author of the program actually does.
(I’m especially suspicious of this when I see people who have BRAND NEW businesses giving out business advice…)
But I actually went the other way when I created The Content Intelligence Agency. I created the system first for myself. My editorial calendar system is what I use for my own content marketing as …