Is your lead magnet working for you?
Sure, you’re getting some opt-ins, but:
- Are the right people opting in (or are you attracting the wrong audience)?
- Are your conversion rates as good as they could or should be?
- Does your lead magnet prepare people for a sale?
When putting together a content marketing strategy, one of the most important things to consider is your lead magnet, and whether or not it’s actually working as hard for your business as you are.Continue Reading