Category Archives: Content Marketing Strategy

GOAL! The First Step in a Content Marketing Strategy

GOAL! The First Step in a Content Marketing Strategy

Content marketing strategy really comes down to asking yourself one question:

“Does this move me closer to my goal?”

Niffler

Chasing tactics is all about the next shiny object. If you’re a Harry Potter fan or saw the new “Fantastic Beasts” movie, think of tactics like a Niffler; it’s obsessed with seeking out all the shiny objects it can find and collecting them — to the point where its little pouch is overflowing with treasures. But it doesn’t do anything with any of those shiny objects. They just weigh it down.

Strategy, on the other hand, is when we look at each shiny object we come across and ask, “Does this move me closer to my goal?”  If the answer is yes, we collect it and put it to use. If not, we leave it and move on.Continue Reading

Is Your Lead Magnet Working For You?

Is Your Lead Magnet Working For You?

Is your lead magnet working for you? Sure, you’re getting some opt-ins, but: Are the right people opting in (or are you attracting the wrong audience)? Are your conversion rates as good as they could or should be? Does your lead magnet prepare people for a sale? When putting together a content marketing strategy, one…Continue Reading

Are You Focused on Tactics or Strategy? The Goal is Strategic Execution

Are You Focused on Tactics or Strategy? The Goal is Strategic Execution

There’s a continuum of action for business. (And life, but we’re really only talking business here.) On the one end is strategy. It’s cerebral. It’s thinky. It requires many post-it notes and paper and books and maybe my favorite, a bullet journal. At the other end is tactics. These are the actual things you do: the…Continue Reading