Category Archives: Content Marketing Strategy

Is Your Lead Magnet Working For You?

Is Your Lead Magnet Working For You?

Is your lead magnet working for you?

Sure, you’re getting some opt-ins, but:

  • Are the right people opting in (or are you attracting the wrong audience)?
  • Are your conversion rates as good as they could or should be?
  • Does your lead magnet prepare people for a sale?

When putting together a content marketing strategy, one of the most important things to consider is your lead magnet, and whether or not it’s actually working as hard for your business as you are.Continue Reading

Are You Focused on Tactics or Strategy? The Goal is Strategic Execution

Are You Focused on Tactics or Strategy? The Goal is Strategic Execution

There’s a continuum of action for business. (And life, but we’re really only talking business here.) One the one end is strategy. It’s cerebral. It’s thinky. It requires many post-it notes and paper and books and maybe my favorite, a bullet journal. At the other end is tactics. These are the actual things you do: the…Continue Reading