A while back, I read about this guy who installs pools. He had a website and a blog to try to drum up traffic for his business, and one day, he wrote a post that explained, in detail, how he (and the rest of the pool-installation industry) estimated the costs of a job.
His traffic almost immediately went through the roof.
Because he was answering a question that no one else in his industry was willing to answer. People were searching the Google for answers to exactly that question—how pool installation guys set their prices—but no one else was answering that question.
Interestingly, as long as you’re not a creepy pool installation guy, that information isn’t really going to hurt your business. The guy who wrote it up on his website wasn’t going to lose anything by divulging that information—but he had everything to gain by becoming a trusted and respected source for people searching for that information.
The funny thing about this blogspiration is that your industry’s dirty little secret might be sitting right under your nose, but you aren’t able to see it because you’re too close to it.
Here are some suggestions for ferreting it out:
You might not be able to strike gold the way our pool dude did, but these kinds of posts that go against the grain in an industry can get a lot of attention. I’ll be talking more about when (and why) you want to grab attention like this with your blog in the coming weeks, but for now, just start looking for opportunities like this in your industry and making a note of them for future posts.
Got a great idea for a post like this? Want to pick our brains about what WE want to know about your industry? Leave a comment below!