Lots of small business owners have heard that they ought to have a blog to keep readers (aka: potential customers) coming back to their website and keep their business top of mind.
But too many take the plunge into blogging without ever asking themselves: who am I blogging to?
Does your small business need a blog? According to Bloomberg Business Week the answer is probably yes. But the more important question might be, are you ready to commit to a small business blog? Ask yourself these questions to find out:
Small business owners are notoriously busy, but that doesn’t mean that a blog is out of your reach. Updating your blog once every two weeks, or even once a month is sufficient, as long as you’re consistent about it. You can also delegate the job of writing posts to one or more trusted employees; giving an employee a byline and a forum to share his or her passion for your business can be a great motivational perk for the right person. You can also hire a professional blogger (like me!) to write posts for you.
Be honest with yourself up front about the amount of time you can dedicate to a blog for your business, and decide on your blog strategy accordingly.
There are also lots of different ways to make a blog work for different businesses—and the personalty types of different business owners. For example:
You can also use a blog as a FAQ (frequently asked questions) database for your product or service. If you find yourself answering similar questions for your clients over and over again, making the answers available on the web can be a boon for you and your customers. Plus, it will show that you are serious about customer service and that you listen to your customer’s needs.
Your blog can also become an ongoing conversation with your customers that you might not otherwise be able to have. Think of all the valuable feedback you could receive by asking your ideal customers their opinions about your business—and the strides you could make by applying that knowledge.
Think you’re ready to take the plunge? Click here to schedule a free 15-minute blogstorming session with me.
Photo Credit: Frank Gruber via Compfight cc