Business doesn’t happen by accident.
You know this. You have to make a plan for your business if you want to be successful — what you’re going to sell, who you’re going to sell it to, how you’re going to deliver it, etc.
Yet people approach business blogging without a plan all the time.
And then they’re surprised when their blogging doesn’t lead to more sales for their business.
**insert extremely skeptical emoji here**
I don’t want you to be one of those business owners — wasting tons of time (and therefore money) writing blog posts that do nada for your bottom line.
So let’s start the year off right with a solid business blogging plan that will lead to solid results, m’kay?
When I ask people their biggest, most urgent frustration around blogging, most answer that actually writing the damn posts is their number 1 problem. So it makes sense that when you Google “How to write a blog post” there are lots of templates and frameworks and “5 simple steps” to tell you how to actually write a blog post.
And yet. And yet…
I don’t think that’s what people are actually saying.
I believe what’s really going on is less a problem with their writing or with them as writers, and more a symptom of not having the foundation and systems in place that tell them WHY they’re writing and how it all connects to their ultimate goals (mo’ money).
And for that, no amount of templates or “simple steps” to writing can save you.
You need something more fundamental than that.
First, let’s address the elephant in the living room:
Promotion can be scary.
Not scary like creepy clowns jumping out of the woods at you scary, but scary like…
Or maybe you have gotten past the fear, and you want to promote your work, but you just don’t have a clue where to start. It feels overwhelming and super time-consuming — it feels like an additional burden after you get the content written.
Or maybe you’re just not sure where to promote or who to reach out to, or how to do it. You certainly don’t want to sound to salesy or pushy or SPAM people!
…And so you just keep pounding away at your keyboard, creating content, maybe doing the bare minimum, sharing it to your social accounts — because that’s safe, and you know it works (right?), and it’s not scary.
But I know something scarier than promoting your own work — and that’s NOT promoting it.
One of the biggest struggles I hear from people about promoting their blog content and driving traffic to their websites is that they don’t know how to get the content out to people beyond their existing email list or audience.
Sure we can email our list, share to our Facebook page and Twitter followers. We can Pin it and post it to Instagram. But if people aren’t already following us in one of those places, how will they find it?
What comes next?
As I’ve been talking about for the past few posts, influencer or relationship marketing is an excellent way to build relationships with other business owners in your niche with the end goal of borrowing their audience and sharing your message.
Once you understand what influencer marketing is and have a good idea how to go about building the relationships, it’s time to get started and actually #dothedamnwork to start building those relationships.
And one easy and effective way to start is by leaving comments.