What a Copywriter is Not


This is a Public Service Announcement:

Your copywriter is not a business coach.

Is Your Lead Magnet Working For You?

Is your lead magnet working for you?

Sure, you’re getting some opt-ins, but:

  • Are the right people opting in (or are you attracting the wrong audience)?
  • Are your conversion rates as good as they could or should be?
  • Does your lead magnet prepare people for a sale?

When putting together a content marketing strategy, one of the most important things to consider is your lead magnet, and whether or not it’s actually working as hard for your business as you are.

Demystifying Content Marketing with a Step-by-Step System

Content marketing can be confusing. There are a zillion tools, a zillion tips, a zillion ways to create content to spread your marketing message, and it all falls under the umbrella of content marketing. All the options alone can seem daunting. But it doesn’t have to be.

What you need is a plan.

A system. A checklist that you follow for every single piece of content you make. And it doesn’t have to be complicated or terribly time consuming.

So I’m going to let you in on a secret. I’m going to share with you my plan. And it may not be ground-breaking, lightening-in-a-bottle genius, but it may demystify a few things about content marketing for you, and put your own plan within reach.

Crafting the plan.

This plan started coming together in my mind almost 3 years ago as I launched into this business, and it’s evolved a lot since then, but these bones that I set down as far back as June of 2014 haven’t changed.

There are a lot of details to think about in a smart content marketing strategy, but this is the beginning.  This is the beginning of sanity and success when it comes to content marketing.

This is also the beginning of Essentialist blogging: creating less, but better content.

Finding Your Flow With Cailen Ascher

Recently, in one of my Facebook groups, somebody asked me how I get so much done, and it really made me pause.  

Because, the thing is, I don’t really feel like I get that much done. OK, some days are better than others! But I’ve often thought of myself as being at a disadvantage in the business world because I only work part time — about 20 hours a week.

Turns out, that’s actually one of my biggest advantages!

Because I’m pretty good about buckling down and doing the work in the few hours I have available, and then building slack into the rest of my day for when things go off the rails. 

In late 2016, I had the incredible pleasure of interviewing Cailen Ascher, a mindset and clarity coach who specializes in helping people find success on their terms — including three day work weeks!  

Intrigued?  Click below to listen in to our conversation!