Content marketing strategy really comes down to asking yourself one question:
“Does this move me closer to my goal?”
Chasing tactics is all about the next shiny object. If you’re a Harry Potter fan or saw the new “Fantastic Beasts” movie, think of tactics like a Niffler; it’s obsessed with seeking out all the shiny objects it can find and collecting them — to the point where its little pouch is overflowing with treasures. But it doesn’t do anything with any of those shiny objects. They just weigh it down.
Strategy, on the other hand, is when we look at each shiny object we come across and ask, “Does this move me closer to my goal?” If the answer is yes, we collect it and put it to use. If not, we leave it and move on.Continue Reading