Author Archives: Lacy

GOAL! The First Step in a Content Marketing Strategy

GOAL! The First Step in a Content Marketing Strategy

Content marketing strategy really comes down to asking yourself one question:

“Does this move me closer to my goal?”

Niffler

Chasing tactics is all about the next shiny object. If you’re a Harry Potter fan or saw the new “Fantastic Beasts” movie, think of tactics like a Niffler; it’s obsessed with seeking out all the shiny objects it can find and collecting them — to the point where its little pouch is overflowing with treasures. But it doesn’t do anything with any of those shiny objects. They just weigh it down.

Strategy, on the other hand, is when we look at each shiny object we come across and ask, “Does this move me closer to my goal?”  If the answer is yes, we collect it and put it to use. If not, we leave it and move on.Continue Reading

What IS Content Marketing, Anyway?

What IS Content Marketing, Anyway?

One of the biggest mistakes I see business owners make when blogging for their business is confusing blogging with a content marketing strategy. It’s true that the two are inseparably related, but they’re also different, and it’s an important distinction that too many business owners don’t make. Knowing the difference means the difference between a business…Continue Reading