Have you ever written out all the tasks you have to do when it comes to content marketing?
Because it certainly doesn’t end with writing a great blog post — in fact, that’s just the beginning! You’ve got social media updates, creating microcontent, repurposing, promoting… The list goes on and on.
The good news is, you don’t have to do it alone.
One of the major obstacles I have to overcome as a ghostblogger is that people don’t realize how much you can outsource when it comes to content marketing.
You may or may not choose to outsource your content creation — for a variety of reasons — but there are plenty of content marketing tasks you can outsource.
As I’ve experimented with this recently, I’ve been thrilled with how it opens up my time to concentrate on other things.
Personally, I have a VA (whom I have nicknamed Moneypenny in my head because it makes me feel boss) who helps schedule my social media shares every week, email influencers I mention (from my email address), and submit my posts to various content aggregators and niche bookmarking sites. She also uses JustRetweet on my behalf.
In addition, I’ve recently hired Casebolt Creative to design an image for all my posts, and then resize them for each social outlet. I LOVE IT. Even when I was a freelancer for a big blog site, I hated the time it took to find a suitable image, resize and upload it.
She’s also been available to me to work on other projects, like infographics, business cards, ebooks, and worksheets, which is so convenient because she already understands my brand and style.
And this is just a fraction of what a good VA, designer, content writer, or other support person can help you do — and for less cost than you might expect for solid, reliable help.
If you need some additional inspiration about what you can ask an assistant to help you do, check out this list I’ve compiled.
Of course, you’re unlikely to find someone who can do ALL of these things (and if you do, be ready to pay dearly!), but you could certainly find multiple people to fill these roles, like me with my VA and designer.
A word of caution: You get what you pay for. I would only hire people from Fiverr to do very simple tasks. From there, prices generally go up based on the person’s experience and expertise.
If you find you can’t afford to hire a “professional” VA, look around your community for a teenager, college kid, stay-at-home mom, family member, or tech-savvy senior whom you can train. That’s how I started with my VA and it has been a fantastic investment.
Finally, remember that you may need specialized help for specialized projects. Just as I would never recommend asking a VA to write your blog posts, I wouldn’t recommend asking them to run a Facebook ad campaign or design your SEO strategy — unless that was their particular area of expertise. Find the right person for the right job.
I lay out some of these considerations in my post about how much to pay a blog writer — it’s specifically about writers, but the concept is the same no matter what kind of outsourcing you’re doing.
I’m curious to know: Have you outsourced any part of your content marketing? Let me know what tasks you’ve outsourced and how it went in the comments below.