BLOG

17 Powerful Content Marketing Worksheets for Better Content in 2017

Last January, I opened up the vaults and shared my 13 most popular content marketing worksheets in one post for you to download, so I thought I would do so again this year — except this time, in honor of 2017, I picked the 17 most popular downloads from last year.

Please note: You do have to opt-in for each worksheet individually if you do so from here (so that my system knows what to send you!) but as long as you use the same email address, it will all be automagically combined into one account. 

OR, if you like what you see here, you might just want to join the Eyes Only Member Library.  It’s free, and you can download all of these tools and much more from one central location (without typing in your email address 17 times).

Honestly, as I was putting together this list, I realized that this is a mini masterclass in effective blogging!  If you read each of the posts linked here, and use the worksheets I’ve provided, you’ll be well on your way to earning mega bank with your blog in 2017. 

Happy blogging!

201 Practical Business Blog Ideas

There are lots of lists of business blog ideas out there. I’ve done one before, myself. But I realized there was something missing from those ubiquitous lists:

WHEN are you supposed to use each kind of post?

I suppose, if you’re just out trolling the Internet because you have blogger’s block and have no idea what to write about, a straight up list of a bunch of business blog ideas might be useful.

But what about those of you who want to do more with your business’ blog than just post something every week?  (If that’s you, you’re one of my peeps. HELLO!)

That’s why I decided to not only update my previous list of business blog ideas — and more than triple it in size, in the process — but also group and categorize them for you based on where you are in your sales cycle.  Click here to get the spreadsheet with all 201 ideas by email immediately.

How to Blog Effectively

If you have a business, blogging is not just about writing what’s on your mind.  I’m a big believer that if your blog doesn’t support your business — bring new traffic to your website, convert that traffic to your email list, and then help convince those readers and subscribers to become customers — then it’s a waste of time.

Business blogging requires a strategy.  So let’s break it down as to how you can create yours.

I created a free worksheet of these questions, if you’d like to download it and make notes or answer the questions as you go along to build your blogging strategy. Download this worksheet for free. 

Grow Your List Checklist

Someone asked me how long it took me to get to 1,000 people on my list, and then how long to get from 1,000 to 2,000.

That seems like a reasonable question, doesn’t it? She was looking for a benchmark — saying, “How long can I reasonably expect this to take for me?”

But the problem is that there’s no single answer. And looking to what happened for me is just one answer in an infinite sea of possibilities.

I’ve created a checklist to help you go through the steps I took to triple my list — not once, but twice — and I’m offering it as a free download!  Click here and start growing your list now.

 How to Write A Blog Post Easily Every Time

When I ask people their biggest, most urgent frustration around blogging, most answer that actually writing the damn posts is their number 1 problem. So it makes sense that when you Google “How to write a blog post” there are lots of templates and frameworks and “5 simple steps” to tell you how to actually write a blog post.

And yet.  And yet…

I don’t think that’s what people are actually saying.

I believe what’s really going on is less a problem with their writing or with them as writers, and more a symptom of not having the foundation and systems in place that tell them WHY they’re writing and how it all connects to their ultimate goals (mo’ money).

And for that, no amount of templates or “simple steps” to writing can save you.  

You need something more fundamental than that.

Download this article as a PDF — just click here to grab it. When you do, you’ll also receive my comprehensive writing plan and checklist, to help make writing your blog posts as easy, efficient, and effective as possible. 

Launch Content Checklist

How much content do you need to actually launch and sell a product?

It’s a big question.  Some internet marketers create tens of thousands of words of content to launch a new product.

What I see very often is that new online business owners get overwhelmed by the amount of content they think they need to launch and sell a product. The truth is, I personally have made thousands of dollars off a single email — so the quantity of the content isn’t the key here. Rather, it’s the quality of the message you’re sending out.

While it is fun and useful to be able to “turn on the money machine” and earn thousands of dollars with a single email, the more realistic and smarter way to do it is to plan to use everything in your content arsenal — including blogs, emails, social media, and special events — to create a path that you can lead your potential customers down towards a sale. 

I’ve created a checklist of the basic building blocks of content you need to create a solid path for your customers to go down. Click here to download it for free.

Advice for New Bloggers in 5 Acts

Recently, I had two different people, in two different forums, ask me, “If you were starting your blog from scratch today, what would you do differently than you did way back when?”

Well, there’s a loaded question!  Blogs change. Businesses change. I think I had to make the mistakes, try things out for myself, and write the embarrassing posts in order to get where I am today.

But I think hidden behind that question is a bit of an easier one to answer, which is, “What advice for new business bloggers can you share?”

When I made my answer inside one of my Facebook groups, the asker said, “P.S. I thought you were going to say, ‘There’s a post for that!’” It’s a running joke that I have a blog post to answer just about every question that gets asked — but not this one. Not directly. So I write one!

I created a free worksheet you can download and use to make notes or answer the questions as you go along to build your blogging strategy. Download this worksheet for free. 

40 Places to Promote Your Content 

When you spend a lot of time and energy creating a blog post, it’s an absolute waste not to spend some time and energy promoting it.  The more important/EPIC your post, the more time you should spend promoting it.

I generally have two lists. One list is places I promote my blog post every week, including my social networks, Facebook and Google+ groups, etc.  The other is for special, EPIC posts that I want to put more time and effort into promoting. 

Here’s my general list of 40 Places to Promote Your Content — this isn’t to say you should use all 40, but that you should pick and choose the ones that are right for you!

Content Upgrade Checklist

Why do content upgrades (like these worksheets) work so well? It’s because they provide additional value to the reader right when and where they need it.

But I also suggested that it needs to work for you and your business. If you are going to commit to creating content upgrades for your posts to drive opt ins (#dothedamnwork), how exactly are you going to make that work for your business, your life, your schedule?

How do you provide value without absolutely killing yourself every week and giving away the farm?

If you’re serious about adding content upgrades to your content marketing strategy, I’ve created a free content upgrade checklist you can download here.

Epic Content Checklist

Can I be totally honest with you?

I am SICK of the word “epic” when it comes to content marketing.

It seems like every content marketing expert out there has one big tip, and that’s to create EPIC content.  

Well great!  That sounds awesome!

But how do you actually do that?

That’s where these experts get a little thin on the details. So I made a list. 

If you’re interested, I’ve distilled this into a simple, one-page Epic Content Checklist. You can download it here.

Content to Product Checklist

If you’re writing great blog posts, but not doing anything with them after you hit “publish” you could be leaving THOUSANDS of dollars on the table.

Here’s the thing: You’re already putting hours of time into creating content for your blog that supports your business. And hopefully, you’re using it as the nexus of your social media strategy as well, and promoting it around the web.

But what is that content doing for you in the weeks and months after you’ve published it?

If you’re smart, you’re converting that content you’ve already spent time and energy creating into a product that can earn you money.

There are two ways you can accomplish this: Working backwards, or working forward.

I’ve created a free worksheet that walks you through both of these strategies and more, which you can download here.

Customer Awareness Spectrum

You may have heard or thought about your sales funnel stages — the different steps your customer goes through on their way to buying your product. But what do you do if your customer doesn’t even know they need your product or service?

Good content marketing is all about meeting your customers where they are. If your content only addresses one part of the customer awareness spectrum, you could be losing out on tons of potential readers, followers, and customers.

You need to identify what your readers will get from your content marketing and also what you hope to gain from it. And you should tailor your content to your sales cycles to lead them down a path to your marketing goal.

But there’s a third aspect to meeting your customers where they are: the customer awareness spectrum. At any given time, different potential customers have different levels of awareness of your brand, the problem you solve, and the solutions you offer.

Think of this like your crystal ball. With it, you can peer into the wispy ethers of your potential customer’s mind and know exactly which message will help them move closer to a sale.

I’ve created a free, one-page worksheet to help you brainstorm content for every stage of the customer awareness spectrum. Click here to download the worksheet for free.

Think Sideways

How do you blog for a product-based business that doesn’t necessarily have how-to content or have launches like an info-product business?

I get questions like this from product-based business owners all the time; they sell handbags or pottery or jewelry or makeup and they haven’t got a CLUE what to blog about beyond talking about their product line.

I call this process of thinking about topics related to your product or service Thinking Sideways. And I created a free printable checklist of this step-by-step system for generating ideas for your product blog. Click here to download it now.

How to Blog Effectively: The Ultimate Guide for Solopreneurs

If you have a business, blogging is not just about writing what’s on your mind.  I’m a big believer that if your blog doesn’t support your business — bring new traffic to your website, convert that traffic to your email list, and then help convince those readers and subscribers to become customers — then it’s a waste of time.

Business blogging requires a strategy.  So let’s break it down as to how you can create yours.

I created a free worksheet of these questions, if you’d like to download it and make notes or answer the questions as you go along to build your blogging strategy. Download this worksheet for free. 

Blog Content Audit

I’ve never been much of a numbers gal.  Humanities, that’s always been my thing.

But my mentor, Tara Gentile, is fond of asking us: If you’re not measuring it, how do you know if it’s working?

Errrrr…. Um…. Yeah.  Good point.

So, to end one year and start the next off on the right foot, I’m conducting a content audit.  Basically, it’s a look back at what worked (and what didn’t) with my content this year — and then a plan for what to do next year. 

And since I’m going to the trouble of doing it for myself, I thought I’d write up my process so that YOU TOO can see what’s working (and what’s not) when it comes to your content marketing strategy.

I’ve created a worksheet version of this post to help you do your own blog content audit. Click here to download this worksheet for free

Codebook Template

Your brand voice guidelines are like your representative when you can’t be there. They answer the questions your team members have so you don’t have to.

I call this a “Codebook,” which is just a cute branded name I came up with, and you can download my codebook template by clicking here.

Social Media Content Curation

On this blog, I mostly talk about content creation, but there’s a flip side to that in our social media world: content curation.

Content curation refers to what you share with your readers, and it’s a major psychological trick to use to help them know, like, and trust you.

People share content that makes them look good. They want to share things that make them look smarter, funnier, more inspirational, more attractive. And we as business owners do the same thing. We’re cultivating our brand persona through what we share, and embedding that persona in our followers’ minds when they like or re-share what we’ve shown them. 

 

But if you’re not careful, this kind of work can be a real time suck. You intend to spend a few minutes topping off your social media scheduler and BOOM! Before you know it you’ve fallen down the rabbit hole and hours have gone by.

So let me share share my routine for curating great content, in about an hour a week or less.

I’ve created a printable, step-by-step checklist version of this post for you to use in your own business you can click here to download this list for free.

The 5Ws of Creating Your Editorial Calendar

To have a good solid plan—also known here as an editorial calendar—you’ve got to think like a journalist and address those five Ws. (If you’re a little type-A like I am, you can create a spreadsheet that has a column for each of these questions.)

I’ve put all 5Ws (and a whole lot more) into a free ebook for you. Click here to receive it instantly!

Before you go…

If you downloaded and enjoyed any of these worksheets, please do me a solid and share this post with your social media audiences!  If you found it useful, I know they will too.  

Thanks, and happy blogging!

Share this asset with your agents:Share on FacebookGoogle+Tweet about this on TwitterShare on LinkedInBuffer this page

One Response to 17 Powerful Content Marketing Worksheets for Better Content in 2017

  1. Hey,

    Many solopreneurs focus on building a thriving web presence because it’s the best way to generate interest and sales. By publishing blog posts as little as a few times per month, we can keep in touch with current clients, gain the attention of new ones, and elevate your legitimacy to anyone who comes across our business. We need to have a good idea of which social network is most commonly used by our target market.

    Our content needs to be easy to read, and readers trust content more if our blog looks polished and professional. We need to make sure to format our content in short paragraphs with headers, this will make it easy to read. Publishing a post isn’t enough in order to be successful, we’ll need to find clever ways to promote our articles.

    The best blog content is laser-targeted, but one of the biggest mistakes solopreneurs make is neglecting to decide on an audience. When they blog, they give generic advice that could be for anyone. Some blogs, such as those from photographers and interior designers, are image-heavy. These blogs opt to showcase beautiful spaces rather than overwhelm with words. Eventually, thanks for your great support.

    With best regards,

    Amar kumar

Leave a Reply

Your email address will not be published. Required fields are marked *